"Thanks to Fabiana's approach to 'let's create something that is about all of you, all of your skillset,’ I am bravely ready to step into that world...”
Dr. Cara Chowning
Collaborative Pianist and Vocal Coach at Ball State University
Would you like to expand your impact and reach a larger, more global community?
Are you frustrated with the limitations of your work situation and wonder how you could do things differently and more efficiently to become more prosperous – while also being able to incorporate your creative, artistic, and personal interests?
If you are reading this, you are a high-achiever and highly driven person looking for better ways to live your life.
You’ve been able to achieve incredible success and want to reach the next level without having to put your nose to the grind and push through in order to get results.
You are wondering if there are better ways to create financial abundance without experiencing burn out, overwhelm and having to sacrifice your artistic dreams or family life.
If you’re anything like most musicians in this world, chances are you’re thinking …
“You can’t have a music business that feeds your artistic soul AND makes money – that’s just not how the world works. So I’ll always have to choose one or the other – and never be fully satisfied.”
I get it, of course. That’s what the music industry has taught us all to believe for so long – and it keeps us controlled and trapped in low-paying, soul-destroying jobs, because we don’t believe there’s any other way to make a living as a musician–entrepreneur.
I’ve experienced first hand how challenging it can be to balance artistic, professional, and personal pursuits.
Even though I had been a pianist all my life, as I completed my doctoral degree and became a business owner, and later a mother, I found myself in moments where my artistic side took a backseat.
I was pursuing a highly successful career but was overly consumed by my business and could not find a justifiable way to create artistic projects that would align in synergy with my entrepreneurial endeavors.
There was something missing. This caused me great sadness, burnout, and even grief for a life that once was active as a performing musician.
When I delegated my music academy and became a University music entrepreneurship educator, I helped hundreds of musicians build businesses and pursue their dream careers. In the process, I discovered how to change my reality to be able to fulfill my own artistic, professional, personal, and financial goals.
I was able to bring back my artistry in a way that became an integral part of my life, my brand, and my business.
The truth is, the world is changing. The gatekeepers of the classical music industry no longer have the control – access to music performances and teaching is longer in their tight grip.
And that means there are worlds of opportunities opening up for you to get out there and not only create the kind of music business that lights up your creative spirit …
But also connect directly with people who are crying out for your genius, and will happily pay for it…!
"I just made the necessary adjustments in my own finances in order to pay for Fabiana and to pay for her amazing program, and I’m so glad that I did…”
Dr. Denise Ritter
Author, Coach, Professor and Curriculum Developer, Director of Vocal Studies at Radford University
I achieved most of my career milestones by embracing all the different areas of my personal and professional life and designing a “brand umbrella,” which allowed me to create a unified sense of identity and create new income opportunities.
This program allowed me to co-found a multi-six-figure business called Superior Academy of Music ten years ago, where I created a program to help empower students through music education.
It also enabled me to effectively position myself in the academic job marketplace and to be appointed Founder and Director of the University of North Texas Music Business and Entrepreneurship program.
In this role, I spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. Under my leadership, the UNT Music Business and Entrepreneurship program earned national recognition by being ranked among the top 15 music business schools by Billboard magazine for 4 years in a row.
Designing my brand umbrella also allowed me to keep my artistic side alive by creating several projects that blended my various interests and personal background, such as “A Piano Journey Through Latin-America” and most recently a multimedia lecture-recital called “Women as Musician Entrepreneurs.”
Using this approach, I’ve also helped my coaching clients develop their businesses through a renewed sense of artistic inspiration that led to action and positive results reflective of their full beings.
Because of what I’ve been through and the lessons I’ve learned along the way, I’m now on a mission to help musicians and arts leaders become artistically and financially empowered to pursue a career path that inspires them while positively impacting those around them.
When you complete this program and have created and implemented your very own Musician’s Profit Umbrella®, you will be in a place where you finally understand how the various facets of what you do and who you are can become assets and allow you to create new income while also significantly freeing up your time.
You’ll be able to enjoy living in a reality where not only are you helping others through your expertise, but you’ll also be constantly learning and growing through your business and through your pursuits of creative and artistic projects. You will be able to dedicate quality time to your family and kids, without having financial worries that don’t let you be truly present.
You’ll have developed the skills and mindset to enable you to reiterate this blueprint in as many versions of your Musician’s Profit Umbrella® as you’d like to. You’ll understand the steps needed to turn a concept into reality and to develop a robust business infrastructure behind any idea that you may wish to develop later on.
“I have been friends with Fabiana before taking this course, and I have always admired her music business experience chops. During this program, her knowledge was communicated in a compassionate, encouraging, and supportive way with her highest commitment. She has been inspiring, knowing exactly how to do and what to do. I found the MPU to be a very personable program in a group setting. Fabiana’s experience as a business owner and a professor made sense so much during the training. This program pushed my comfort zone and realized my confidence; thus, I grew more as a human being. I learned profoundly about connecting my identity and my content to be sustainable and meaningful for years to come.”
Dr. Mihoko Watanabe
Professor of Flute and Chair of the Certificate in Entrepreneurial Music program at Ball State University
“Fabiana understands so many elements of every aspect of our lives as musicians, to the point that she understood things about me that I didn’t even know about myself. Since working with Fabiana I’ve learned so much about the nuts and bolts of being an entrepreneurial musician…”
Pianist, Coach, and Piano Professor
I believe in a new reality where through all the challenges we are living as a society today, musicians can take inspired action that creates artistic and financial opportunities for themselves.
Through my work and experience as a pianist, educator, entrepreneur, and business coach for musicians, I will help you:
If you are someone who:
Then you may be the perfect fit for my high-end group program!
“Before the program I felt like I was stuck in the swamp of the never ending hard work and it seemed there was no way out. After taking the program, I found a clearer vision for my future, felt ease in my everyday work, and created bigger dreams to aspire to. I feel confident that I have a meaningful service to offer to the world, and I am not afraid to connect with people and tell them about it. It is exciting to know that this is only the beginning of the journey and not feeling like at a dead end. I am mostly thrilled about finding a path forward and gaining confidence. I used to doubt and second guess most of my decisions, and proceed very carefully with every step. That not only took a long time to do anything, but also was mentally exhausting. MPU was definitely a transformative experience for me. The program is valuable for anyone who is struggling with finding direction and clarity in their endeavors. I now find myself in a fearless state of action, I don’t worry as much, and in general feel more in control of my thoughts. I am no longer a victim of my environment and it feels liberating. Fabiana is a great coach – knowledgeable, passionate, honest, firm yet compassionate – and her determination and persistence is admirable.”
Dr. Irina Pevzner
Executive Director and Piano Professor at Charleston Academy of Music
“I knew that I needed to expand my personal and professional horizons in a new way, but wasn’t sure how. Working with Fabiana Claure as a coach and within the MPU program of support was exactly what I needed. I discovered the clarity, encouragement and engagement I was searching for, along with the camaraderie and mentoring this type of ongoing journey requires. Looking at my career and life through a new lens required careful direction, nurturing and sometimes a big push into unknown experiences. If you need a one-stop shop to pull together your superpowers, learn more about who you are, what you want to give to the world and have consistent support while accomplishing all – look no further than Fabiana Claure and her MPU program. I am a better educator, entrepreneur, and life-long learner because of this amazing coaching program with Fabiana! If you are considering working with her, do not hesitate! I’m forever changed in the best way possible!”
Director of Music Business at Western Illinois University, Personal Harmony Coach
The Musicians Profit Umbrella® experience will include weekly training & inspiration delivered in a combination of:
“I have experienced such change in the MPU program, that the only way I have to move is forward. Fabiana has shown me a new model for teaching and running my business that I didn’t know existed. Even though I’m in the developing stages of my business, she continues to propel me in the right direction. I cannot say enough wonderful things about Fabiana and the MPU program! Fabiana has blown me away with the content for this program and I am so excited for the direction I am heading with my business! I have made great strides in my own personal transformation that I didn’t expect. This program is life-changing if you are willing to do the work. Fabiana is the real deal and her authenticity is evident in how she teaches, coaches, performs, and interacts individually and with a group. ”
Pianist and Nationally Certified Teacher of Music, President of Pensacola Music Teachers Association
Phase 1 -
I’ll guide you in creating an internal assessment that will help you clarify your vision, understanding your soul essence, and prompt you to make decisions regarding what to grow and what to eliminate or phase out in your life. We’ll address mental blocks and help reframe your perspective on what can be possible for your career and for your life.
Phase 2 -
Here I’ll show you how to explore your market and discover problems that need solutions. I’ll guide you into learning how to research existing models and get inspiration from examples of musicians and/or arts organizations who’ve demonstrated the successful results of creating a brand umbrella. You’ll learn how to research the needs of potential clients and understand how to match your skills with true problems for your industry. I’ll guide you in assessing which problems you could tackle through your own business value proposition.
Phase 3 -
Based on all the findings from phase 2, I’ll help you understand how to solidify what solution you could provide based on the existing options and problem points both for your audiences/clients as well as for yourself. I’ll help you objectively conceptualize what activities could seem most appealing and effective given your unique interests and backgrounds. I’ll help you understand how to integrate all the different elements of your personal, professional, and artistic identity into your business so that you can create a financial engine that also gives you a reason to continue practicing and developing your artistic projects. You'll decide whether you want to create something new or expand on what you are already doing, in a way that creates more exponential growth and impact. You’ll learn how to narrow everything down by creating a brand positioning statement, and a specific plan to begin implementing the execution of the idea or unifying concept. In this phase, you’ll clarify your offering, pricing, timeline, and financial projections.
Phase 4 -
Here I’ll guide you on implementing the action steps outlined in phases 3 and 4 and will continue refining your plan as interactions occur with your intended audiences and clients. Here is where the process becomes more daring as you will be proactively creating the needed visibility to get people around you and to gain attention to your business proposition. I’ll show you how to pursue as many interactions as possible with your intended clients and refine your business plan based on feedback and concerns expressed in these interactions. You’ll be able to fine-tune your plan in order to better address the current problems and needs of your intended audience.
Phase 5 -
In this final phase, I’ll help you consolidate everything you’ve created in this experience and review what worked and what didn’t. Together we’ll strategize which elements of the business can stay and which may need to be modified or eliminated. By reflecting, reviewing, and revising what you’ve done and how your umbrella brand was received in the world, you’ll be able to strengthen your business and develop valuable tools to continue your entrepreneurial journey and scale with clarity, purpose, artistic fulfillment, and financial freedom.
You’ll learn the specific strategies and tools I used over the past 10 years to:
“Rarely when we start are we thinking of how we’re going to reconcile that vision of an artist with financial reality. One of the most important things that Dr. Claure starts is breaking down what the reality of what our industry is: how we make money, what streams of income there are, what opportunities there are, what the data says about who is or isn’t successful. First of all, understanding what that is, and then being able to reconcile some of our more personal needs into that reality….however, while that reality might be jarring to a musician, the next step is developing that sense of creativity.”
Soprano and Senior Digital Presence Manager at Gannett / USA TODAY NETWORK.
“You are an amazing inspiration. Your program has never stopped giving me wide eye-opening experiences. What I learned in the past 6 months is probably more that what I had learned in the past 10 years. Thank you so much for all your hard work, energy, guidance, and support in our journey.”
Pianist and Director of Music at St. Gabriel the Archangel, Glenn Rock, New Jersey
A key differentiator in my program is the fact that I’ve not only learned about these skills by being a professional musician and researching the field of the music business and entrepreneurship, but I’ve also actually experienced what it’s like to start and successfully run a business through my music academy, strategically delegate it to continue running without me, and successfully expand my expertise and impact through a thriving online coaching business.
As a music entrepreneurship educator, I’ve learned how to break down key steps and business strategies in order to effectively teach other musicians how to create their businesses and launch their careers without sacrificing their artistic dreams or family life.
In addition to creating businesses and income opportunities for myself, I’ve also learned how to leverage my expertise in a way that made me stand out and become invited to lead a University music business program.
I’m deeply committed to helping musicians ignite their limitless life through financial empowerment and creative fulfillment.
“I’m in a completely different place. can’t [go] back to where I was! I am not in the same place that I was six months ago in many ways. I have really learned and accepted my value as a musician and teacher in my community and now online “world.” The support in this group has been amazing. I’ve learned how there are so many more possibilities than what I once thought.”
“I am much more aware of what is possible for online business, confidence that I can do this myself, and better awareness of the whole world of online coaching.”
“I had appreciation and excitement then – I still feel that, and also pretty amazed at how much we have been through as a group! I have more clarity in a way I didn’t before. I’ll always be growing but feel good about the direction!”
“I realized and changed the way I think about how to reach out to people – I can be more forthcoming to ask people. I also realized so many musicians are craving for this information because so many schools do not give what’s relevant for musicians, and I realize that I am worth something in so many areas. I am more tech savvy than before.”
“I am just so much more aware of possibilities for my career and life. These 6 months have been such a journey on so many levels. I am ready to step into my best self and to put myself in a place of service, unafraid of what “might’ or “might not” happen. I haven’t been willing to be truly vulnerable in a long time so I am grateful for that as well as the tools to put something that is totally mine in place.”
“So much has changed, and I couldn’t say what one thing is the most significant, but I certainly feel more confident overall as an ‘entrepreneur’ – I know I have a lot to learn, but I can identify myself in this space more than I could before.”
“Before I started working with Fabiana I was interested in becoming more entrepreneurial but had not fully embraced the practice as a lifestyle. After studying with her, I developed far better insight into the implementation of music entrepreneurship into my professional career and my business.
I now serve as Assistant Professor of Arts Management & Entrepreneurship at Baldwin Wallace University, where I still utilize some of Fabiana’s techniques and methods from my time as her student as well as in the day to day operations of my business.”
Dr. Sean Murphy
Saxophonist/Entrepreneur, Assistant Professor of Arts Management and Entrepreneurship at Baldwin Wallace University
“I want to thank Professor Fabiana Claure for helping me finish my website and for helping me build my music career. I took Professor Claure’s Music Entrepreneurship and Career Development class and she helped me with my vision of building a music school for children by helping me develop a 15-page business plan (with powerpoint slides that illustrate the plan) to pitch to potential investors after graduation.
She also gave me the courage to not be afraid, anymore, of pursuing a career in music.”
Guitarist, Performer, Teacher
“Before working with Dr. Claure, I knew that I had a good idea but wasn’t sure how to make my idea into a full-blown business. My biggest fear was wasting time and money on a business that wouldn’t be successful. I was struggling with how to put it all together.
I already have a small business that is doing well but I built that without a focused plan, just an idea, hope and passion. I now have something to execute to and keep me focused and on track. I was able to see the holes in my plan.
With Dr. Claure’s assistance I was able to adjust and fine-tune in ways I wasn’t able to do on my own. Right now I am in the building process with my technology, it will be a while before I can launch, but I know when my online program is ready, I will be ready to sell it and market it successfully.”
“I was a part of the inaugural class of students to take Dr. Claure’s music entrepreneurship courses at UNT. My time in Dr. Claure’s courses was positive and helpful, equipping me with additional tools to grow and sharpen my business acumen as a musical entrepreneur. The experience was unparalleled in that it was not just an entrepreneurship course, but one specifically geared towards me as both a singer-songwriter and music therapist running an arts-based health and wellness business.”
Kamica King, MA, MT-BC
Singer-Songwriter, Board Certified Music Therapist
Musicians Creating Prosperity
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